PHILOSOPHY
True to the basics of every bowl
Our philosophy is “a rich bowl of gukbap that tastes the same whenever you come”.
We simmer our broth with fresh ingredients and years of know-how, and keep the kitchen running 24 hours so that dawn or noon, you get the same bowl.
With sincere, principled cooking and a taste that never changes, we offer everyone who visits the warmest, most satisfying time at our table.
Our 3 core values
Three promises we put into every bowl: sincerity, freshness and harmony.
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01
Sincerity
Honest broth, simmered around the clock
“An honest broth that never cuts corners on time”
By holding a steady temperature and controlling the heat with precision, we make a deep, clean bone broth with no gamey smell. Taking no shortcuts and pouring in long hours of care is the only secret to the best broth.
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02
Freshness
Carefully selected ingredients
“Only the freshest, carefully selected ingredients”
A bowl is only complete with the sides that come with it. We serve only fresh, carefully selected pork delivered every morning, and geotjeori kimchi tossed at dawn the same day, crisp and full of seasoning.
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03
Harmony
A cheerful meeting of tradition and modernity
“Busan’s soul food, easy for anyone to enjoy”
By fully removing dwaeji gukbap’s biggest barrier — the gamey smell — we set a clean, modern standard for pork rice soup that everyone can enjoy, from children to seniors to visitors from abroad.